Electronic Shelf Labeling, or ESL, is becoming increasingly important to retailers, not least because online channels are changing markets dynamically. Because the Internet sets the pace, prices must be adjusted daily, more often than not many times a day. A prerequisite for every ClickandCollect system is that goods in stationary stores and in online shops have the same prices. With ESL technology, also referred to as electronic or digital price tags, in many segments of the retail industry prices no longer have to be marked manually. Customers can see prices and product information within seconds by simply pushing a button.

Smart Technology

Retail with ESL uses infrared technology to transmit information from the receiver to the digital price tags. This technology ensures a high bandwidth and the highest speed and, thus, shorter response times. Omni-channel retailers can respond flexibly to competitors’ price changes and adjust their own prices quickly and easily. Customers can be provided with comprehensive and updated prices and product information in stores, an option that paper price tags do not offer.

The Ideal Store Solution

Retail with ESL for stores includes:

centralized-control-of-prices

centralized control of prices and product information directly at headquarters (ERP system),

electronic-shelf-labels

full graphic display of prices and product information (e.g., current inventories) on e-Ink labels in the store,

qr-code-smartphone

transmission of product information from labels to smartphones via QR codes.

Advantages

How you benefit from Retail with ESL:
change-of-prize

highly flexible and quick price adjustments,

information

comprehensive display of product information (integration of bar codes, QR codes, etc.),

roll-out

centralized price rollouts,

check-out

stable and accurate prices because prices are matched on the labels and at check-out

shelf

support for your staff with stocking shelves,

help

support for your customer service team when products require explanations,

customer-card

increased customer retention,

marketing-promotion

announcement of marketing campaigns.

Implementation

How Retail with ESL can become part of your retail world:

concept for deployment,

ESL technology (labels, transceiver) throughout the store,

implementation in your system landscape, particularly integration of data into your ERP system,

customized layout, support, and training prior to and during the introduction,

after-implementation support.

To learn more about Retail with ESL, please contact us or visit our RETAIL FUTURE WORLD at our headquarters in Nuremberg.

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Michael Ferschl

Managing Director

Available for any questions about the smart store.

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